News Article Oct 22, 2002 (a)

Rideamotorcycle.com is the newest motorcycle Internet web site, one that takes a totally fresh approach to catering to the street-oriented two-wheeled enthusiast. Rideamotorcycle.com is focused on 3 groups; the established street motorcycle rider, new motorcyclists, or those who do not currently ride motorcycles but are curious about learning to do so. Rideamotorcycle.com LLC Editor at Large: Bill Heald News Editor: Evan Williams Webmaster: Mark Lesselyoung Publisher: Dean Adams Remembering the Bad Ol' Days Harley Means Money Now, But It Wasn't Always That Way By Evan Williams Former Harley executive Richard Teerlink was one of the men who helped the Motor Company evade the corporate Grim Reaper in the 1980s, and now he tells others how it was done.

Teerlink tells how Harley opened up the books for the unions, used marketing, and began making better machinery to get H-D back on top.