News Article Mar 25, 2003 (a)

Rideamotorcycle.com is the newest motorcycle Internet web site, one that takes a totally fresh approach to catering to the street-oriented two-wheeled enthusiast. Rideamotorcycle.com is focused on 3 groups; the established street motorcycle rider, new motorcyclists, or those who do not currently ride motorcycles but are curious about learning to do so. Rideamotorcycle.com LLC Editor at Large: Bill Heald News Editor: Evan Williams Webmaster: Mark Lesselyoung Publisher: Dean Adams Norton Still Defunct Minnesota Manufacturer Changes Name By Evan Williams If the Norton motorcycle is resurrected, it won't be by the Minnesota firm formerly known as Norton Motorcycle Company. Like singer Prince, the company has decided to change names and now they will do business as the Viper Motorcycle Company.

There had been a court battle over ownership of the Norton brand and it was ruled that the Minnesota company who attempted to revive Norton didn't have all the rights to the famous English name.